Strengthening the Floral Industry Together: AFIA & Floriexpo’s Vital Partnership

At the heart of every thriving industry are the alliances that fuel growth, innovation, and resilience. At AFIA, we are proud to celebrate our strong partnership with Floriexpo, North America’s premier business-to-business floral event.

Together, we continue to shape the future of the floral supply chain—one rooted in collaboration, advocacy, and innovation.

Floriexpo 2025: A Record-Breaking Event

Floriexpo 2025, held in Fort Lauderdale, set a new benchmark for success with record attendance and a nearly sold-out show floor. AFIA’s members played an instrumental role in this achievement, bringing unmatched energy, expertise, and industry leadership. From engaging in educational sessions to building vital connections, AFIA’s presence elevated the event and underscored the importance of strong representation for the floral import community.

Bob Callahan, President and CEO of Floriexpo, expressed it best:

“The unwavering support and active involvement of AFIA members were truly instrumental in making Floriexpo 2025 an outstanding success… This give back is our profound acknowledgment and celebration of the pivotal role AFIA members play within our show and, indeed, the entire floral import industry.”

AFIA’s Role in Industry Leadership

A standout moment at the event was AFIA Executive Vice President Christine Boldt’s participation in the “Protecting Profits: Navigating the Tariff Terrain in the Floral Sector” breakfast session.

Her leadership in this critical discussion emphasized AFIA’s commitment to addressing the challenges floral importers face and to providing solutions that protect and advance the industry.

Beyond the event, Floriexpo’s generous give back directly supports AFIA’s mission—funding initiatives that simplify flower imports, strengthen advocacy in Washington, and expand networking opportunities for members.

Looking Ahead

As AFIA continues to champion the growth and sustainability of floral importers across the U.S., our alliance with Floriexpo will remain a cornerstone of this work. By joining forces, we are not only supporting today’s importers but also paving the way for a brighter, more resilient future for the entire floral community.