Leadership
Eric Fernandez
Continental Flowers
Vice President
A second generation grower and importer, Eric oversees the strategy, sales, & operations at Continental Flowers. Having joined the company after working in M&A & Franchising at Burger King Corporation, Eric has implemented new sales strategies, operating platforms, and new product offerings at Continental Flowers. He has a passion for innovation and understanding how to contribute to clients’ profitability. In addition to serving at AFIA, Eric volunteers with other industry organizations such as the Wholesale Florists & Florists Supply Association (WFFSA), International Fresh Produce Association (IFPA), & the Society of American Florists (SAF). Eric graduated in 2009 from The Wharton School, with concentrations in Marketing & Finance.