Leadership
Edgar Lozano
President, CEO and Founder of The USA Bouquet LLC
Edgar has over 40 years of experience in the floral industry. A graduate of Nova University with a bachelor’s degree in international business and a specialization in strategic management, Edgar has been a prominent figure in the industry since founding Flora-Fresh International in 1985. He later joined USA Floral Products and established The USA Bouquet LLC in 2001, where he continues to lead the company.
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A long-standing member of the board of AFIA, Edgar has also contributed to industry organizations such as SAF, IFPA, and WF&FSA. Beyond his professional achievements, Edgar is actively involved in the community with his wife of 31 years, Nicole, and their two children, Max and Franchesca. The Lozano family supports organizations such as the American Red Cross, Miami Children’s Hospital Foundation, and Ronald McDonald House. They are proud members of Fisher Island and La Gorce Country Club and enjoy traveling, boating, and snow skiing together.