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Leadership

Mario Vicente
General Manager of Fresca Farms
Mario Vicente has been a dedicated leader in the floral industry since 1983. A graduate of Florida International University with a degree in business, he worked at Flower Trading Corp. and Dole Fresh Flowers before becoming General Manager of Fresca Farms, a position he has held since 2000. A past board member of WFFSA and a long-serving board member of AFIA, Mario is deeply committed to the floral industry. He is happily married and proud to work alongside his two sons, who are also part of the Fresca Farms team.
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